Was reminded recently that it’s all about the pain. The pain of having a computer crash on you (which is a lot less than 30 years ago (imagine your computer crashing every other day?)). An application crash right in the middle of your book (or two page policy update). You…

As most of you know, I was a volunteer firefighter up in New York and and down in Virginia. In New York, I served with 100 volunteers. Meaning, we responded, day or night, 24 hours a day, any day of the year, to the call when it went out. …

The other day, I was asked if I do “ABM” (account based marketing). I said “Yes, of course. I also do Channel, a larger part of ABM, and Vertical, also a larger part of ABM.” In other words, the way I view the world of marketing, ABM is a subset…

Was recently meeting with a potential client, and she asked me, “What is your experience with ABM?”. My answer was simple. “Lots. Account Based Marketing is a more refined version of Channel Marketing, which is a more refined version of Target Marketing, which is a more refined version of Marketing.” …

I always enjoy helping start-ups. I love helping steer them towards success. I appreciate their intelligence and entrepreneurship. But, sometimes, I just want to strangle them. Every start-up I’ve ever worked with/for has always asked me to “check out the product, tell us what you think”, or, “Hey, we’ll pay…

The other day, was talking with a Managing Director of an association and we started to discuss ongoing training and learning. Surprising me, the Director stated that at his age, he was too old to keep up with technology and was tired of learning. What a shame. I totally get…

As most of you know, I mentor…A lot! I mentor previous employee’s of mine. I mentor current employee’s of mine. I mentor businesses (yes, for no fee! I love seeing companies become successful, especially start-ups). …

Let me ask you the following questions: Would you rather target 98% of the market or 2%? Would you rather target 72% of the market or 22%? Today, in America, we are watching how “virtue signaling” is causing marketers to target the lesser market share, to avoid being “attacked” on…

Ghost — 1) where an employee who has been scheduled for a job interview or for first day of job, does not show up; 2) where an employer who has scheduled a job interview does not show up or respond to an inquiry. Yep, we all know that ghosting. But…