How Bad Decisions Can Undermine Your Brand“When you want to build a brand, the easiest way to build it is for people to see it.”Dec 10, 2024Dec 10, 2024
Why Reducing Employee Churn is Critical in RetailReducing churn is almost a given in retail — i.e. expected. But it brings up the question, is 80% the same as 20%? Which would you prefer?Nov 1, 2024Nov 1, 2024
The Difference Between Customer Service and Customer SatisfactionThere is a crucial distinction between customer service and customer satisfaction. Customer service is about being there to answer…Oct 16, 2024Oct 16, 2024
Why Reading is the True Source of KnowledgeReading is an unmatched source of knowledge. Sure, experience plays a huge role — it’s how we truly absorb lessons in the real world. But…Sep 23, 2024Sep 23, 2024
The Importance of Knowledge Management: A Real-Life Non-Profit StoryKnowledge management is much more than you think. If you prepare and manage knowledge correctly, you will be the smartest in the group!Sep 16, 2024Sep 16, 2024
Know your audience — and their favorite recipe!Write with your audience in mind, not what you have in your mind. Many times, they are different.Aug 26, 2024Aug 26, 2024
Getting Attention: A Simple Truth in MarketingMoney drives every purchase intent Taking money out of someone’s pocket is not the way to go.Aug 19, 2024Aug 19, 2024
Hire someone Outside the Box!Hiring someone different is a good thing! Who wants the same?Aug 12, 2024Aug 12, 2024
Perception is RealityOver 30 years ago I started doing everything in marketing with the mindset “Perception is Reality”. Success has only followed.Aug 5, 2024Aug 5, 2024