Blaine PhelpsWhy Reducing Employee Churn is Critical in RetailReducing churn is almost a given in retail — i.e. expected. But it brings up the question, is 80% the same as 20%? Which would you prefer?Nov 1Nov 1
Blaine PhelpsThe Difference Between Customer Service and Customer SatisfactionThere is a crucial distinction between customer service and customer satisfaction. Customer service is about being there to answer…Oct 16Oct 16
Blaine PhelpsWhy Reading is the True Source of KnowledgeReading is an unmatched source of knowledge. Sure, experience plays a huge role — it’s how we truly absorb lessons in the real world. But…Sep 23Sep 23
Blaine PhelpsThe Importance of Knowledge Management: A Real-Life Non-Profit StoryKnowledge management is much more than you think. If you prepare and manage knowledge correctly, you will be the smartest in the group!Sep 16Sep 16
Blaine PhelpsKnow your audience — and their favorite recipe!Write with your audience in mind, not what you have in your mind. Many times, they are different.Aug 26Aug 26
Blaine PhelpsGetting Attention: A Simple Truth in MarketingMoney drives every purchase intent Taking money out of someone’s pocket is not the way to go.Aug 19Aug 19
Blaine PhelpsHire someone Outside the Box!Hiring someone different is a good thing! Who wants the same?Aug 12Aug 12
Blaine PhelpsPerception is RealityOver 30 years ago I started doing everything in marketing with the mindset “Perception is Reality”. Success has only followed.Aug 5Aug 5
Blaine PhelpsSometimes it’s just encouragementEncouragement of an individual can yield awesome results. Encourage, don’t disparage.Jul 29Jul 29