How Bad Decisions Can Undermine Your Brand“When you want to build a brand, the easiest way to build it is for people to see it.”Dec 10, 2024Dec 10, 2024
Why Reducing Employee Churn is Critical in RetailReducing churn is almost a given in retail — i.e. expected. But it brings up the question, is 80% the same as 20%? Which would you prefer?Nov 1, 2024Nov 1, 2024
The Difference Between Customer Service and Customer SatisfactionThere is a crucial distinction between customer service and customer satisfaction. Customer service is about being there to answer…Oct 16, 2024Oct 16, 2024
Why Reading is the True Source of KnowledgeReading is an unmatched source of knowledge. Sure, experience plays a huge role — it’s how we truly absorb lessons in the real world. But…Sep 23, 2024Sep 23, 2024
The Importance of Knowledge Management: A Real-Life Non-Profit StoryKnowledge management is much more than you think. If you prepare and manage knowledge correctly, you will be the smartest in the group!Sep 16, 2024Sep 16, 2024
Know your audience — and their favorite recipe!Write with your audience in mind, not what you have in your mind. Many times, they are different.Aug 26, 2024Aug 26, 2024
Getting Attention: A Simple Truth in MarketingMoney drives every purchase intent Taking money out of someone’s pocket is not the way to go.Aug 19, 2024Aug 19, 2024
Hire someone Outside the Box!Hiring someone different is a good thing! Who wants the same?Aug 12, 2024Aug 12, 2024
Perception is RealityOver 30 years ago I started doing everything in marketing with the mindset “Perception is Reality”. Success has only followed.Aug 5, 2024Aug 5, 2024
Sometimes it’s just encouragementEncouragement of an individual can yield awesome results. Encourage, don’t disparage.Jul 29, 2024Jul 29, 2024
You’re always on!In marketing, it pays to “pay attention” to what’s happening around you. Don’t get me wrong, this could be across the globe, but, always be…Jul 22, 20241Jul 22, 20241
Tell the Story, StupidHaving a single objective for the whole company — the overarching umbrella — will always lead to success.Jul 18, 2024Jul 18, 2024
Rant this month (of bad Marketing)(July)Marketing and branding are so easily affected by having bad employee’s, bad product, and just being bad all around.Jul 15, 2024Jul 15, 2024
Limited Budget Does Not Equal FailureLimited budgets should never stop you from success. It’s how you use every dollar that counts — and it takes effort to make it work.Jul 1, 2024Jul 1, 2024
AI & Agency WorkAI tools are just that — a tool. Why wouldn’t you use the tools available to make your deliverable world class?!Jun 24, 2024Jun 24, 2024
My June Monthly RantEvery month, there’s things that happen that irritate me. It wasn’t until earlier this year that someone called my post (like this one), a…Jun 17, 2024Jun 17, 2024
Their Exit StrategyFor those professionals who want to grow and expand their careers, they need to be constantly learning — and growing — and moving up.Jun 10, 2024Jun 10, 2024
Introverts and our futureIt will be difficult for introverts to change the world. The extroverts will change the world. It’s all about how kids are being raised.Jun 3, 2024Jun 3, 2024
The Death of Business Cards (or not)Business Cards are still a great way to get your name out thereJun 3, 2024Jun 3, 2024